MSN China requiem and region language issues‏


One of the more annoying aspects of web services for business travelers and expatriates is when web services persist in displaying the localized version against the user's will. Agoda.com, for example, now displays web page text based on the country, so even if you're a Brit in Hong Kong, the UI features Mandarin even if you switch languages using the web page controls. MSN, Microsoft's web portal, that was death warmed over a few years ago, had that issue for its Chinese version. 

Visitors of MSN, and to a lesser extent, Bing,  would be greeted with the local version, which in most cases is ideal. However, changing the language would often be a chore as browsers such as Firefox, Chrome, and Internet Explorer would revert to the region language even if you changed the web page settings. With MSN China closing next month, expatriates and tourists in China will likely be diverted to the default global version of MSN. Considering that MSN isn't as popular in Asia as it used to be, and hasn't really taken off anywhere else either, the global English version is welcome for users who actually do visit MSN.

 

Microsoft's efforts to revitalize MSN has always been a head-scratcher. Web portals aren't a thing for today's users, with only older netizens recognizing its relevance today. Moreover, other Microsoft brands, such as Outlook.com, Bing and OneDrive, have long overtaken MSN in consumer awareness . 

I visit MSN occasionally on a web browser, though preferring to use the MSN News app in iOS or Windows 10 to consume Microsoft curated content. With cn.msn.com shutting down, perhaps the persistent language issue goes away permanently. 



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